New Robust Website For Premier National Fitness Company
New member website developed to make it easy for prospective members to shop and purchase club memberships via the web.
Case Study: A national high-end fitness company requested a user-friendly website that matched the quality of its fitness centers. Specifically, the new site needed to make it easy for prospective members to shop and purchase club memberships via the web. In co-development, Intertech partnered with the client’s IT department and completed a robust new site capable of meeting all the challenges outlined and continues to engage Intertech for new IT projects.
Featured
Case-Study
Technology Used
Java
Google Web Toolkit
SOA/Web Services
J2EE
Weblogic
Less CSS
Methodology
Agile / Scrum
Project
New Membership Website
Project Requirements
This project, on behalf of a Minnesota-based national fitness center chain, exemplifies the “focus on fundamentals” that wins respect and long-term client relationships.
With fitness centers in 19 U.S. states and Canada, the client’s brand has been built on excellence and providing a high-end fitness experience. The client decided it was time to bring its membership sales function up to the same high standards. Before Intertech was engaged, sales depended upon prospective members physically coming to a club location, taking a tour, and then signing up or emailing information to a representative for later follow-up. This traditional sales approach was considered burdensome by certain prospective customers who knew what they wanted and preferred a streamlined online new membership process.
Result
The resulting secure online membership enrollment application allows prospective members to shop from the comfort of their home for the proper club membership and then execute an online purchase of that membership, reducing hassles and barriers for savvy, highly motivated new customers. Another win that reflects well on the client and lays the foundation for a satisfying relationship with the fitness center for new members.
Overview
A four-person team from Intertech spearheaded the project to create a robust and user-friendly online membership enrollment process. The Intertech team worked closely on-site with the client to develop a thorough understanding of its membership model, which involved partnering with the client’s sales/marketing team members.
The actual application involved working in tandem with the client’s Business Analysts, Project Managers, and the lead architect to deliver the solution. A variety of technologies were employed, including: Java, J2EE, Google Web Toolkit (GWT), Weblogic, SOAP web services, and Less CSS. Close collaboration, intensive communication, and professional teamwork enabled all parties to work effectively and efficiently together, meeting the project’s deliverable goals on time and within budget.
The client has expressed strong satisfaction with the level of knowledge and professionalism provided by Intertech and our ability to deliver results on the platform selected by the client. This satisfaction has resulted in ongoing project engagements for Intertech with this important client.
Intertech has been in business for nearly 30 years. Many of our projects are considered confidential by our clients. For this reason, and out of respect for our customer’s privacy, we do not mention companies by name regarding specific projects, with the clear understanding that the project outlined and presented is actual work Intertech and their consultants have completed successfully.
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